Silver A' Design Award Winner 2022
athletic footwear, product visualization, levitating sneaker, suspended animation, water droplets, aqueous spheres, transparent orbs, teal gradient background, sage green, seafoam, celadon, turquoise sole, white upper, knit textile, honeycomb pattern, contemporary digital art, commercial animation, product rendering, hyper-realistic, CGI, three-dimensional modeling, radial composition, orbital arrangement, centrifugal motion, frozen moment, soft diffused lighting, specular highlights, caustic effects, refraction, optical physics, material contrast, textural variation, weightlessness, anti-gravity aesthetic, clean minimalism, cool palette, monochromatic harmony, aquatic theme, moisture resistance narrative, premium visualization, motion design, high-resolution rendering, professional product photography style, luminous atmosphere, serene mood, technological elegance, material innovation
The designer sought inspiration from the nature element and colors, bringing a fresh and light aspect to the animation. His main concern was always the quick and objective reading of the information and always focused on the sensory. The elements he have chosen always work according to purpose, without being banal. The choice of colors and shapes strengthens the sense of concept, bringing the air of lightness and softness needed. His main concern was always the quick and objective reading of the information and always focused on the sensory.